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Mikhail Vetrov, a deputy of the municipal formation of St. Petersburg in the village of Shushary, chairman of the Association of Manufacturers of Children’s Goods, Works and Services, proposed banning the sale of children’s cosmetics. A copy of the appeal addressed to the Presidential Commissioner for Children’s Rights, Maria Lvova-Belova.
As RT’s interlocutor noted, children are especially susceptible to advertising and hidden marketing than adults.
“There are huge corporations in the world that make billions of dollars in profits from the children’s market. This includes the sphere of toys, clothing, gadgets, etc. However, there are even more controversial industries. Such as, for example, the sphere of children’s beauty. In stores and on the Internet you can easily find sets of children’s care cosmetics, beauty sets, children’s makeup sets and the like,” Vetrov explained.
According to him, unlike ordinary children’s hygiene products, such products are aimed at teaching girls and even boys to certain canons of beauty and appearance, the use of expensive cosmetics and a certain appearance and everyday behavior.
According to Vetrov, we can conclude that children’s cosmetics negatively affect the fragile psyche of minors, form distorted ideas about beauty and, probably, push children towards premature adulthood.
“I ask you to study this problem, give your conclusion and, if my arguments are confirmed, take an initiative to change the existing regulatory framework in order to eradicate children’s cosmetics from the Russian market,” the text of the appeal says.
Previously Vetrov offered to evaluate the possibility of introducing the principle of a seasonal menu into the process of organizing domestic school meals.
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