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Users gained access to a new design for the main VKontakte feed, a screen for adding new posts, and other opportunities for posting and interacting with content. The updates focus on immersive content, a minimalistic interface and simplified navigation. This was reported by the VKontakte press service.
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© VK Press Service
It is clarified that before the update the company conducted a detailed testing phase. It is reported that according to its results, the number of subscriptions to communities from the feed increased by 16%. The changes improve visual perception, help users more easily find interesting authors and create new opportunities for content makers – increased engagement and deeper interaction with the audience.
The main elements of the new design are the emphasis on media content and music. Test results showed that photos, videos and clips help attract users’ attention to the publication. Authors are encouraged to add visual formats to text posts to highlight and further expand on the topic. This way the audience interacts more actively with the content.
The update will appear in the mobile application within a few days, in the web version – within the coming weeks.
Earlier VK reported about increase in authors’ income under the new monetization program “VK Video”.
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